The development of the northern lights tourism network

Drawing on actor-network theory (ANT), we traces the translations and ordering processes underlying fast-growing northern lights tourism network in Norway. It also shows how outbreak of COVID-19 pandemic, from March 2020, represented most severe market shock. The results, following a multi-methods qualitative approach, unpack this emerged, accelerated matured through diverse practices, involving human non-human actors. study illustrates elusive natural phenomena can become successful attractions, but that they may include vulnerabilities, when facing hostile study, describes pandemic interrupted network, Norwegian government, authoritarian assistive measures regulations, contributed to mitigated interruption. • Scrutinises becoming maturing network. Demonstrates established Examines interruptive forces upon Establishes complexities coincidences permeating development. Identifies key actors' roles